ACCOMPLISHMENTS
National
Presenter
National Presenter on Integrated Marketing and Communications Best Practices
This past April, I led an ARTSFAIRFAX WORK-SMART workshop focused on Audience Development and Community Engagement. The new WORK-SMART: Marketing workshops are designed to teach best practices and innovative approaches to the business side of the arts. Arts groups and artists will be empowered through practical strategies to increase sustainability and capacity.
I've led seminars on integrated marketing and communications best practices with a focus on digital for the Arts and Humanities Council of Montgomery County in Bethesda, MD, as well as for the Maryland Citizens for the Arts. Sessions have included tips to increase traffic and build brand awareness with budget-friendly digital marketing tools, target new audiences through cutting-edge advertising opportunities, and convert patrons to brand ambassadors via social media marketing.
Listen to a recent interview I had with Whitney Hahn of Zesty Marketing Podcast titled: Tactical Tuesday: Converting Patrons to Loyal Brand Ambassadors.
In the 2017 National Arts Marketing Project (NAMP) Experts' Guide to Marketing the Arts, I co-authored a chapter on "Advertising in the Digital Age".
In November of 2016, I presented at the National Arts Marketing Project (NAMP) Conference a session titled: "Breaking Through: Audience Acquistion with Emerging Technologies". As a result, I was selected by the Americans for the Arts to lead a full-day arts marketing workshop at the Franklin Park Arts Center for Loudon County, VA arts marketers and makers.
On July 22, 2014, I co-presented at the American Marketing Association National Nonprofit conference in Arlington, VA. The session was titled "Getting Creative: Leveraging Social Media and PR with Limited Resources".
MEDIA
RELATIONS
Secured Internationally-televised BBC World News America Broadcast Featuring Song Byeok
While employed at Woolly Mammoth Theatre Company, I promoted the work of artist Song Byeok. You may view the complete BBC World News America broadcast here. In addition, I pitched and secured several high profile features for the theatre—locally, nationally, and internationally—specifically regular inclusions in The Washington Post, Express, City Paper, Washingtonian, American Theatre Magazine, and a feature in the UK’s Financial Times focused on the trans-Atlantic new play exchange.
Additionally, whilst employed at Imagination Stage in Bethesda, MD, I secured numerous features locally and nationally, including, but not limited to the following: NPR; The Washington Post; American Theatre Magazine; WAMU; and CBS This Morning.
MARKETING
Marketed Award-Winning Millennium Park, Chicago Office of Tourism and Culture
At Millennium Park, the award-winning center for visual arts, theater, music, as well as the Chicago Office of Tourism and Culture (COTC), I ensured consistent branding across all marketing and communications platforms, including advertising, print materials, social media, and MillenniumPark.org. I marketed 625+ programs on an annual basis, co-managed an annual marketing budget of over $1 million, managed several monthly eNewsletters, worked directly with external design and print vendors, and managed the production of all marketing collateral from conception to completion. In February of 2010, I project-managed the migration of the Millennium Park website to a microsite of ExploreChicago.org, the City of Chicago’s Official Tourism Website, boasting over 6.25 million visits in 2011 (3.8 million annual visits in 2010). I also launched the Millennium Park Twitter account and was part of a team which was named as the top U.S. influencer for Social Media Week in 2011.